Akio’s advice: Don’t worry, be happy

Marketing

Toyota Motor Corp. President Akio Toyoda offered advice to the auto industry last week as it grapples with an unprecedented global crisis.

Everyone just needs to stay calm, work together and be positive, he urged.

“Don’t worry too much, but be earnest and help each other,” Toyoda said at a regularly scheduled press conference of the Japan Automobile Manufacturers Association, of which he is chairman.

“At a time like this, we should smile and do everything we can to overcome the situation,” he added. “So smile. Smile.”

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