Brand logos reinforce distancing

Marketing

Volkswagen and Audi have temporarily tweaked their logos to help spread the message about the importance of social distancing during the coronavirus pandemic.

In short videos posted on social media and their websites, the German brands urge people to follow the prevailing advice from medical experts to avoid spreading the virus.

Audi shows the four interlocking rings in its logo separating from each other, while VW makes its V and W move apart.

“We have stood strong through more than one crisis,” the text in VW’s video reads. “We did this together. We did this by standing shoulder to shoulder. We did this by being close to each other. We are colleagues, friends, a family. We now face another crisis. We are Volkswagen, and in order to overcome it, we need to keep our distance.”

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